Predictive Analytics
Customer Churn and Early Pay-off Prediction Model
Logistic and Cox regression models to forecast early lease pay-offs and re-leasing potential, improving sales targeting accuracy.
Available for full-time and freelance
Menghoung Business and Data Analyst
Helping Businesses Turn Data into Clear Strategies for Smarter Decisions and Growth.
Data-driven Business & Data Analyst with 2+ years’ experience in leasing, finance, and digital assets. Builds dashboards, predictive models, and KPI frameworks to drive customer insights, sales performance, and risk management.
2+
Years Experience
5+
Dashboards Delivered
6+
Tools Mastered
3
Languages
Core Competencies
What I Do Best
A versatile analytical skillset bridging market intelligence, business strategy, and data science.
Dashboard Development and Visualization
Design and develop interactive dashboards that transform complex data into clear, actionable insights for business stakeholders and executive teams.
Predictive Modeling and Statistical Analysis
Build predictive models and analytical frameworks to forecast customer behavior, identify trends, assess risks, and support strategic decision-making.
Customer Segmentation and Retention
Analyze customer behavior and lifecycle data to create segmentation strategies, improve retention, and enhance customer engagement initiatives.
KPI Tracking and Reporting
Develop performance measurement frameworks and automated reporting systems to monitor business objectives, operational efficiency, and growth metrics.
Data Pipeline and Workflow Optimization
Streamline data collection, integration, and reporting processes to improve data accuracy, reduce manual effort, and increase operational efficiency.
Stakeholder Communication
Translate technical findings into business insights through clear presentations, reports, and data storytelling tailored for management and cross-functional teams.
Tech Stack
Tools and Platforms
Hands-on proficiency across the full analytics and visualization stack.
Excel
Advanced
Looker Studio
Advanced
Tableau
Intermediate
Power BI
Intermediate
Python
Intermediate
SQL
Intermediate
Figma
Familiar
Canva
Intermediate
Career Journey
Work Experience
Building a track record across digital assets, financial leasing, and customer intelligence.
Business and Data Analyst
CTX-98 Co., Ltd
- Conduct targeted market and user research to identify demand for tokenized assets, investor behavior, and adoption trends.
- Design tokenization business models including asset structuring, token utility, and platform-based monetization strategies.
- Build financial frameworks covering pricing logic, revenue streams, cost structures, and profitability projections.
- Develop go-to-market strategies translating market insights into scalable user acquisition initiatives.
- Analyze platform data and external market signals to optimize product performance.
Data Analyst and Customer Relations Analyst
Kubota Leasing (Cambodia) Plc
- Analyzed 15,000+ customer contracts to uncover insights on customer behavior, portfolio performance, debt risk, retention opportunities, and sales trends.
- Built the Sales Performance Comparison Dashboard, enabling management, sales, and marketing teams to monitor leasing penetration, dealer performance, contract volume, and target achievement across provinces and product categories.
- Developed the Debt Risk Management Dashboard to track delinquency trends, non-performing contracts, write-offs, and geographic risk hotspots, supporting credit approval and risk mitigation decisions.
- Designed the Early Payoff Risk Dashboard by integrating predictive model outputs to identify customers likely to terminate contracts early, enabling proactive retention and loyalty initiatives.
- Built the Customer Retention Rate Dashboard using predictive analytics to identify high-potential renewal and re-leasing opportunities, directly supporting CRM and Sales teams with targeted follow-up strategies.
- Developed predictive models using Logistic Regression, Cox Regression, and XGBoost to forecast early payoff behavior and customer re-leasing potential.
- Created the Customer Loyalty Tier Dashboard, classifying customers into 7 customer tiers based on contract history and payment behavior to support CRM, Sales, and Marketing engagement programs.
- Led the Excellent Customers Program and coordinated 2 customer engagement events, strengthening customer relationships and loyalty.
- Produced executive dashboards and reports using Excel, SQL, Python, Tableau, and Looker Studio, supporting decision-making across management, credit, CRM, collections, sales, and marketing teams.
Digital Marketing Associate
Negocia Property
- Built and executed digital marketing campaigns.
- Managed budget allocation for content boosting and analyzed channel performance.
Portfolio
Featured Projects
Selected work demonstrating the intersection of data analysis, market research, and business strategy.
Dashboard Development
Debt Risk Management Dashboard
Monitors credit risk across the leasing portfolio tracking delinquency rates, aging categories, non-performing contracts, and geographic risk hotspots.
Dashboard Development
Customer Loyalty Tier Dashboard
Classifies customers into 7 tiers based on contract history, payment consistency, and tenure. Used by 3 departments with filters by province and product type.
Market Research
Digital Asset Demand and Investor Behavior Analysis
Comprehensive market research on tokenized asset adoption trends, investor behavior patterns, and go-to-market strategy for a digital asset platform.
Dashboard Development
Sales Performance Comparison Dashboard
Compares contract volume, dealer performance, leasing share, and target achievement across provinces, product models, and sales territories.
Business Intelligence
Tokenization Business Model and Revenue Framework
End-to-end business model design for tokenized offerings including pricing logic, revenue stream mapping, cost structure analysis, and profitability scenarios.
Academic Background
Education
Grounded in economic theory, quantitative methods, and practical business application.
Master's Degree
Master of Science, Economic Intelligence
Universite de Franche-Comte, France
2022 - 2024
Specialization in quantitative methods for market analysis, data analysis for understanding data requirements and approaches to uncover behavioral solutions to business problems, and business analysis.
Dual Bachelor's Degree
Economics and Management
Lyon 2 University, France and Royal University of Law and Economics, Cambodia
2018 - 2022
Focused on economics and management principles with an emphasis on practical application in business environments.
Credentials
Certifications
Career Essentials in Business Analysis
Microsoft and LinkedIn Learning, 2025. Business requirements, process analysis, workflow modeling, stakeholder alignment.
View Certificate
Effective Communication and Conflict Resolution
July 2025. Teamwork communication and collaborative problem solving within professional team environments.
View Certificate
Languages
Khmer
Native
English
B2 Upper Intermediate
French
A2 Elementary
Open to work everywhere
Get in Touch
Ready to Turn Your Data into Growth?
Interested in working together? Whether it's a full-time opportunity or a freelance project, let's explore how data can drive smarter decisions, reduce risk, and unlock growth. Reach me at menghoungtheng [at] gmail [dot] com.